There is nothing as important as being authentic on social media. Although it may sound cliche that being authentic on social media could be even more important than being on social media, it’s possible and it happens more often than you may think.
Being on social media extend beyond opening accounts on Facebook, Twitter, Instagram, linkedin etc. and whatever, you name it, it means also being active. If you have social media accounts and nothing new has been posted since donald trump declared his intent for presidency, you can go ahead and delete your social medi media account right now.
Social Media Require time and consistency to Grow; Business owners need to understand that they’re not just hit and run jobs. You create the account, fill it up with boring static information about your company and hope that customers will start queuing at the door. No, it doesn’t work like that. You need to be active, social & Authentic. This is why, Authenticity is the key to a solidifying Trust between you & your clients.
when I had less than 500 friends on facebook (back in 2014), I knew influencers who had more than 3000 friends, these influencer and digital natives understood authenticity and how to spot out fake people, Whenever a company is not authentic on social media, people know it. no matter how much pretence and fake it till you make bullshit you put up Most people on social media are digital natives and they have been “socialmedeing” longer than you have been in charge of a business.
Being authentic is fundamental when approaching your clients, fan base, audience, prospect and possible clients, because they can feel an immediate connection to a brand that actually listens to their needs, concerns and opinions. People want to identify with the brand like its a person they are engaging with and this is why your brand needs to have a voice. Social media users want to engage with a real person. They want to be assured that a real person is reading their comments and questions and takes the time to come up with a customized response, not just a random generated “response” message.
While it takes commitment, attention to details and longer time to answer to everybody with a unique response or content, tailored for their exact questions, being authentic pays off on the long run. Today 95% of Millennials crave authenticity.
Millennials have magically become the economic motor of today’s world. Of course, this differs from country to country to country, from economy to economy, but if you look around you, this statement will need no further explanations. According to a study conducted by Social Media Today, 95% of millennials want authenticity from the brands they interact with on social media. Not only that, but this specific age group now expends around $500 billion of the annual spending power, which means that brands better listen, and they better listen good to what they have to say.
Today Millennials can spot fakes a mile away when it comes to social media accounts. If a brand has bought its followers and subscribers, they can easily tell and step away from their pages. Brands with 10,000 fans on Facebook with only 10 likes per post are the easiest to spot and they are also the first to be outed by the community. crazy right!!
It’s better to have less fans, but a real following that fake fanbase and little or no following. Developing a community is more important than faking popularity, because not only will social media users call you out sooner, or later, but social networks like facebook also have algorithms that will ban or shadow ban your content (making it visible to fewer and fewer users). If your fan/reaction ratio is low, your content will stop appearing in people’s newsfeeds. Still not convinced that authenticity is crucial for your social media accounts? you can investigate it. Good content is great. Original content is even better!
A brand’s authenticity (or rather lack of) can be spotted in more ways than one. Sure, you can put effort into your communication and generate some good content for your company’s social media accounts, but then again, anyone with a small budget, time or skills can do that. So, what makes you stand out? What’s you unique and different?
Well, the answer may be simpler than you think. Actually, it could be right in front of you. Still don’t get it yet? It’s you! People like original content. They want authentic content. Social media users are tired of seeing all those stock photos placed on articles “written by our Communication Director”, or some other exec in your company. they crave for you stories and our world view; they crave for unique but peculiar experiences that resonates with realism and what they can identify with.
Your followers want to see something authentic. Something relatable. They want to see photos of you, your employees and your real offices, not those perfect stock photos or perfect example of the word "generic"
Make it a priority to be more authentic and the positive results will be short to follow. Authenticity is something your followers, clients and future clients will appreciate and expect from you, and this is reciprocal; If the feedback you receive is authentic, that means that you’ll have an easier time developing better products and services, tailored to your customers’ needs.