Our Buyers are on the defensive; skillfully blocking out all unwanted sales approaches from general hordes of suppliers of everything. Unless there is a prior relationship in Place, advertising does not make the phone ring, direct mail goes directly in the bin and sales people don't even get a foot in the door.
In fact, 9 out of 10 business buyers say that when they are ready to buy, they will find/Call you.
Now Buyers educate themselves. Thanks to the power of Internet, they research their own problems, identify their suppliers. All without talking to a single one.
Reaching & Influencing this type of Buyers requires a total different approach. a radical shift from the traditional promotion to Inbound marketing. this is the kind of Marketing that attracts and keeps the customer coming back over and over again.
so I implore you to explore the world of Inbound Marketing; Learn its strategies and apply them, so you can get noticed and stay a Trend. you are always welcome to this space, we will continue to provide & share reliable, practical and effective insights & tools that will help you grow your business.