Most Entrepreneurs I know today, attempt to be there own social media agent;
You see because you have over 3000 friends on facebook, it does not make you a social media agent; boosting your facebook page is not social media marketing, infact assuming that because you are a digital native (always online and have a huge following) you qualify to sell your products on social media is like assuming that you can use the formula for algebra for solve linear or quadratic Equations;
on the other hand, If you have been browsing the Internet from north to south, east to west, up and down and anywhere in between in search for advice on how to hire a good social media agency, look no further, because all you need to look out for is right here. It’s not everything, but it’s the core traits in order to give you a better idea on how the entire process of deciding if you should work with a good social media agency or not.
As we know today there are a lot of phonies out there, pretending to be what they are not and you shouldn’t get in contact or work with them and lose money and then learn a bitter lesson. Following these advice is the best approach you can employ to make sure that you’ll be getting the best services without losing money to social media agencies that promise the heaven and earth, and turns out to be a scam.
when searching for a good social media agency. Start asking for referrals, dont be shy to ask anyone for referrals. Start asking your friends and family if they know someone, or if they know someone with good credentials. Can they put you in contact with them? Do they have any advice? If so, ask to arrange a meeting and if all goes well, hiring a good social media agency just proved to be a lot easier than you would have expected.
However, Most companies have to search hard and go through different social media agencies until they find a perfect match.
Go to Meeting
After they contact you and set up a meeting, go to the meeting and see what they have to say. There’s no harm in getting to know the person you could be working with face-to-face. If not, ask them to give you a quote and request to see a detailed offer of what services they are able to provide. If they send an offer right away, in most cases, it’s a tailored offer sent to you based on the budget you have given them. They usually send such offers without asking to know your business upfront and giving you something more custom. In this case, you choose if you want to continue the conversation or not, but if they don’t ask to learn more about the company before giving you the full set of services, they’ll probably try to sell more than what you need.... in a nutshell, they should be able to care enough to know more about your company, because every business is unique and there social media marketing strategy should also be customized and unique.
Compare and Contrast
Usually, the more services an agency offers, the better. It means that they are a big agency with specialized people for different types of activities. However, this does not come with a disadvantage. When dealing with a big company, chances are that you are not their first priority, although they may have the best professionals in the field. One way to get around this is to analyse what each social media agency offers.
A good agency will offer blog posts, media content, social media management, research and reports for all these activities. If you manage to find a small agency that offers all the services mentioned above, there’s no need to go to a larger company, which will probably charge more. Start with a small-term contract, with fixed goals and after analysing the monthly reports, choose whether to continue with the same agency, or not. Big or small whichever company you choose to work with, the choice is up to you, but always remember that hiring a good social media agency requires a lot of effort on your part as well. dont rely on google or search engines, because phonies and scam social media agents pay alot of money to google and facebook for Search Engine Optimization (to make sure their company name comes first.. so as to fool you into believing that they can do anything at all.
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